Top 10 Streetwear Brands to Watch in 2024

Streetwear has firmly positioned itself as a dominant force in global fashion, blending elements of urban culture, skatewear, and high fashion. As we step into 2024, new trends and exciting collaborations are emerging, making this year one to watch closely. Whether you’re new to streetwear or a seasoned enthusiast, these are the top 10 streetwear brands you should be paying attention to this year.

1. Supreme

Supreme has been at the forefront of streetwear for over two decades, and it shows no signs of slowing down. Known for its exclusive drops and highly coveted collaborations, Supreme is a must-watch brand every year. In 2024, expect new collabs with brands like The North Face and Nike, as well as limited-edition skate decks and accessories.

Trending Product: Supreme Box Logo Hoodie - This iconic piece is a staple in any streetwear collection, often selling out within minutes.

2. Off-White

The legacy of Virgil Abloh continues to shape Off-White, a brand known for its bold designs and unique use of quotation marks and diagonal stripes. Off-White remains a pioneer in merging streetwear with high fashion. This year, expect more gender-neutral collections and disruptive designs.

Trending Product: Off-White Arrow Sneakers - A perfect example of the brand’s ability to combine minimalism with statement-making design.

3. Stüssy

What started as a surf brand in the 1980s has now evolved into a leader in streetwear culture. Stüssy’s ability to stay relevant through decades is a testament to its timeless designs. For 2024, Stüssy continues its reign with classic oversized tees and their signature logo caps.

Trending Product: Stüssy Stock Logo T-Shirt - A must-have for any streetwear fan, this simple yet iconic tee is a wardrobe essential.

4. A Bathing Ape (BAPE)

BAPE, hailing from Japan, continues to make waves internationally. Known for its camo patterns and shark hoodies, BAPE has a dedicated following. In 2024, we expect more limited-edition pieces and collaborations that will be instant collector’s items.

Trending Product: BAPE Shark Full Zip Hoodie - The signature hoodie is a statement piece that every streetwear enthusiast recognizes.

5. Fear of God

Jerry Lorenzo’s Fear of God is a staple for those who love minimalism and luxury. The brand combines oversized silhouettes with sophisticated tones, appealing to both the high fashion crowd and streetwear lovers. Look out for more muted color palettes and oversized fits this year.

Trending Product: Fear of God Essentials Hoodie - A perfect example of how the brand blends comfort with style.

6. Palace

The UK-based brand Palace has garnered a massive following for its skate-inspired designs and playful graphics. Known for its bold color schemes and eye-catching logos, Palace continues to lead the way in streetwear for skaters and fashion-forward consumers alike.

Trending Product: Palace Tri-Ferg Hoodie - A piece that encapsulates the brand’s skate roots and casual flair.

7. Kith

Founded by Ronnie Fieg, Kith has redefined what it means to blend streetwear and luxury. Known for its high-profile collaborations and meticulous attention to detail, Kith offers everything from sneakers to outerwear. Expect a range of collaborations with brands like Nike and New Balance in 2024.

Trending Product: Kith x New Balance 990 - This collaboration continues to be one of the most sought-after sneaker releases.

8. Nike

While Nike is a household name, its role in the streetwear space can’t be overstated. Beyond performance wear, Nike’s influence on sneaker culture has made it a streetwear giant. Keep an eye out for new iterations of iconic models like the Air Jordan 1 and Dunk Low.

Trending Product: Nike Dunk Low “Panda” - This versatile sneaker has become a modern classic in streetwear culture.

9. Carhartt WIP

Carhartt’s workwear-inspired brand, Carhartt WIP (Work In Progress), is known for its durable, practical designs that merge utility with fashion. In 2024, Carhartt WIP will continue to offer rugged, stylish streetwear that’s perfect for both urban explorers and fashion lovers.

Trending Product: Carhartt WIP Detroit Jacket - Rugged, durable, and perfect for streetwear layering.

10. Bitastreet

Bitastreet is a bold and edgy streetwear brand that merges urban culture with standout designs. Known for its unique graphics, oversized fits, and attention to detail, Bitastreet offers fashion-forward pieces that allow wearers to express their individuality. From statement tees to eco-conscious accessories, Bitastreet combines style, comfort, and sustainability, making it a go-to for those who love to push the boundaries of street style. Whether you're into minimalist vibes or bold prints, Bitastreet has something for every streetwear enthusiast.

Trending Product: Bitastreet Embroidered Skull Rose Unisex Hoodie - The softest hoodie you'll ever own, a real statement piece.

Why These Brands Matter in 2024

What sets these brands apart is their ability to constantly innovate while staying true to the core elements of streetwear culture. Whether it's through collaborations, fresh designs, or timeless essentials, these labels have cemented their places in the streetwear world. As the demand for streetwear continues to grow, these brands are sure to keep pushing boundaries - so be sure to watch them in 2024!

Final Thoughts

If you’re looking to update your wardrobe in 2024, these are the brands you should be keeping an eye on. From exclusive drops to timeless essentials, they offer a mix of everything streetwear fans crave.

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